Tag: online course analytics

UTM Tracking and Attribution for Course Marketing

by Callie Windham on 14.10.2026 Comments (0)

Stop guessing which ads sell your courses. Learn how to implement UTM tracking and attribution models to pinpoint high-ROI channels, fix leaky funnels, and optimize your course marketing budget effectively.

Retention Cohort Analysis for Online Courses: A Practical Guide

by Callie Windham on 25.09.2026 Comments (10)

Stop guessing why students leave. Learn how retention cohort analysis reveals exactly where your online course loses its audience.