When you build an online course SEO, the practice of making educational content discoverable through search engines to attract learners. Also known as course discoverability, it's not about stuffing keywords—it's about helping real people find your course when they're ready to learn something new. Most course creators think SEO is for e-commerce sites or blogs. But if your course lives online, and students are searching for solutions, then SEO is your quietest, most powerful salesperson.
It’s not just about getting traffic. It’s about getting the right traffic—the person who’s already thinking about taking a course like yours. That’s where course promotion, the strategic effort to raise awareness and drive enrollment for digital learning products ties in. You can have the best content in the world, but if no one knows it exists, it doesn’t matter. SEO works hand-in-hand with how you present your course credentials, who you partner with, and whether your platform handles taxes and privacy the way learners expect. Platforms like Teachable or Kajabi don’t just host your videos—they affect your ranking through site speed, mobile design, and even how they handle course platform compliance, adherence to global legal standards like GDPR and EU VAT for digital product sales. If your site looks outdated or feels sketchy because of missing compliance info, Google notices. So do students.
And it’s not just technical. The way you describe your course matters. Are you talking about "learning" or "getting a job"? Are you addressing fear, ambition, or frustration? The best-ranking courses answer questions people are already typing into Google: "Can I get a job with an MFA?", "How long does an online course take?", "Is Canva easy to learn?". That’s why the posts below cover real things—like how to turn certificates into career assets, how to make your course stand out without fancy tech, and how to build trust through transparency. You’ll find strategies that work for small creators and established platforms alike. No fluff. No buzzwords. Just what actually helps courses get found, trusted, and enrolled in.
What follows is a collection of practical guides written for people who build online courses—not marketers with fancy tools, but teachers, artists, and experts trying to reach the right audience. Whether you’re wrestling with tax rules, trying to make your course more engaging, or wondering why your traffic won’t grow, you’ll find answers here. These aren’t theories. They’re fixes that people used to fix their own course visibility problems.
Learn how to rank your online courses on Google with step-by-step SEO tactics that work for small creators. Focus on keywords, landing pages, video transcripts, backlinks, and local search to drive organic traffic without paid ads.